Flexitrener
E-commerce & brand for a training band
Flexitrener is a web shop we built for Tompa: one product, three resistance levels and a fifteen-minute programme. The site is built to sell a single thing well — without feeling like a store.
The starting point
A training band is a simple product with a simple promise. The site had to be just as simple: one message, one product in view, one button. Anything that didn't help the first purchase could wait for version two.
The brand
Pink on black, a heavy grotesk and the product always cut out. The colour does two jobs at once — it separates the band from a market full of grey rubber products, and it makes the page recognisable in half a second.
One product, one promise, one button.
Two languages from the start
Norwegian and Swedish sit side by side in the same build, not as an afterthought. The language switch lives at the top and swaps the whole site without a reload — which matters when traffic comes from two markets with different payment habits.
Checkout
The checkout flow is kept to what is necessary: address, payment, done. Every extra step between the button and the purchase is a chance to change your mind, and at this price point nothing justifies more steps.
Where it stands
The shop was built for Tompa and ran for as long as the product was worth selling. It is no longer up — e-commerce of this kind lives and dies with its products, and when Tompa moved on the site came down. That is why there is no link to visit here, and why the figures are the client’s to share.
- Design & art directionNod Marketing
- BrandNod Marketing
- DevelopmentNod Marketing
